Unveiling Our Newest Collaboration: The Exciting Partnership with Vehicle Procurement Solutions (VPS)

At We Are Nameless, we pride ourselves on partnering with forward-thinking brands that are ready to unlock new opportunities. We are excited to share our new partnership with VPS (Vehicle Procurement Solutions). This company has been turning challenges into opportunities in the automotive industry for over 22 years.

VPS specialises in powering smarter affinity schemes and bespoke vehicle sales platforms for some of the biggest names in the industry. Their software and services help car makers and dealer groups reach a valuable market.

This market includes large organizations, public sector groups, and emergency services. They offer controlled and gradual car sales. This approach does not affect traditional retail business.

Put simply, affinity schemes open doors for car brands to connect with employees of major companies and public sector workers, offering attractive purchasing terms that turn into real, measurable growth. VPS already powers affinity solutions for automotive giants like KIA, MG, and Hyundai, and with the market rapidly shifting, this channel is poised for even greater expansion.

As an automotive marketing agency, we’re excited to be playing a key role in taking VPS to the next level. Over the last few months, our team has been busy working closely with Sam Shah, Andy Smith, and the wider VPS team to refine their brand and sharpen their messaging.

We have created a complete brand strategy and story. We refreshed their brand identity and designed a clear, modern look. This design shows their expertise, innovation, and commitment to making things simple for their clients.

But that’s just the start. We’ve also completely rebuilt the VPS website, giving them a more contemporary, confident platform to communicate their proposition. Their new digital marketing presence clearly explains the power of affinity schemes and demonstrates how easy VPS makes it for manufacturers and dealer groups to deploy these programmes — complete with seamless system integration, ongoing management, and tailored marketing campaigns.

As part of our support, we’re also building a full B2B outreach marketing strategy programme to get VPS in front of the right decision-makers: Fleet Directors, Managing Directors, Sales Managers, and Dealer Group Leaders. Our creative team is working on high-impact LinkedIn advertising, digital content, and sales collateral to raise awareness, spark conversations, and generate leads.

We’re particularly proud to be supporting the marketing of VPS’s turnkey solution for affinity marketing. Their platform makes it easy to launch affinity schemes. VPS also takes care of partner onboarding, email communications, promotional campaigns, and reporting.

This helps manufacturers and dealers boost sales without increasing their workload. It’s a complete solution that we believe will become a key part of the sales mix for OEMs looking for new, low-cost, high-impact channels in an increasingly competitive automotive market.

Why does this matter? The automotive sector is evolving fast, and brands need smarter ways to find incremental growth. With the right strategy, affinity schemes can add up to 5% more annual sales — all with minimal effort or investment. And with the support of VPS’s expertise and innovative platform, manufacturers and dealer groups can unlock these opportunities quickly and confidently.

We Are Nameless is excited to help VPS lead the charge. This brand has strong relationships with KIA, MG, and Hyundai.

We are also helping them create new opportunities. This gives the brand great momentum. We believe the next two years will see a significant increase in the adoption of affinity sales channels by car brands across Europe and beyond — and we’re proud to help VPS own that space.

This partnership is a perfect fit for us as an automotive marketing agency. It allows us to do what we love — supporting ambitious, specialist businesses with creative strategy, brand design, and powerful marketing campaigns to the target audience that drive real results. VPS’s proposition aligns perfectly with our approach: clear, focused messaging backed by smart execution. Together, we’re not just marketing a service; we’re helping to reshape how automotive sales work for manufacturers and dealer groups.

We can’t wait to see what’s next for VPS, and we’re proud to be part of the journey that drives business goals. Watch this space — big things are coming.