Why A Standout Brand Strategy and Identity Matter More Than Ever

In a world overflowing with cookie-cutter brands, blending in is no longer an option. Mediocrity doesn’t cut it. If you want your brand to m

The Art of the Brief: Why It Matters More Than You Think

At We Are Nameless, we know that every great campaign starts with a killer brief. A strong brief isn’t just a to-do list—it’s the launchpad

New Agency Appointment, Bradley Young!

We’re delighted to announce that Bradley Young has joined our agency as a Creative Designer.

The Power of Video and Photography in Automotive Content Creation

In today’s digital-first world, high-quality visual content is more than just an asset—it’s the foundation of successful marketing.

Why EV Brands Need Distinct Personalities. An Automotive Marketing Agency Perspective.

A couple of decades ago, iconic automotive models like the VW Golf and the Ford Focus dominated the roads—not just because they were great

1

2 3 4 5

Formula E E-Prix is back in London!

Jul 27, 20222 min read

This weekend, London welcomes back the Formula E, E-Prix. The all-electric street race returns to the UK with a thrilling spectacle round the city's iconic Royal Docks and ExCeL London exhibition. This exciting emissions-free event weaves its way both inside and outside of ExCeL London: a first for top-level international motorsport

Motorsport fans who attend London’s 2022 E-Prix will be treated to an electrifying pre-race show from chart topper, Jax Jones as well as access to the Allianz E-Village where they will also see performances from Nina Nesbitt and Gracey. There will also the opportunity to compete on racing simulators in the Gaming Arena, where prizes are up for grabs. But how did the concept of E-Prix come about?

The idea for an all-electric street racing series started out as nothing more than a collection of notes on a napkin.

On the evening of March 3, 2011, FIA President Jean Todt and Spanish businessman, Formula E Chairman Alejandro Agag, met in a Paris restaurant and gathered their thoughts in just a few words on what would become the world's first all-electric international single-seater championship. 

Formula E’s founding mission was for its race through the streets of the most iconic cities in the world - with a grid full of the best racing drivers and teams around - to show just what sustainable mobility was capable of, driving electric vehicles to the fore in the race for a better, cleaner future.

Since making its debut in the grounds of the Olympic Park in Beijing in 2014, Formula E has grown into a global entertainment brand with motorsport at its heart. Now, with 12 teams and 24 drivers on the grid, the championship has become a destination for the world's best motorsport teams and racing talent.

With an office full of Formula One fans here at Nameless... we asked the question…. Can you be a Grand Prix and the E-Prix follower? What do you think the answer was?

RECENT POSTS