Driving Momentum: We Are Nameless, MG's Automotive Event Agency Partner

MG is charging ahead with bold intent. With the upcoming launch of the MG S5 EV and its flagship MG Cyberster already making waves, the brand is cementing its position at the heart of the electric revolution in the UK.

At We Are Nameless, we’re proud to support MG as their automotive events agency—helping to shape moments that matter, whether behind the scenes or in front of the cameras.

Introducing the MG S5 EV: A New Chapter Begins

In early spring, MG offered a first look at its new MG S5 EV to a select group of invited media. The setting: Southend Barns, a beautiful countryside venue just outside Chichester, chosen for its calm atmosphere and picture-perfect backdrops.

We were responsible for bringing the event to life, managing all venue logistics, creative production, and on-the-day execution. From sourcing the location and overseeing vehicle movements to coordinating photography and videography, our team ensured the preview experience ran seamlessly.

Following the day’s activities, media guests were invited to a private dining experience at the Goodwood Hotel—a relaxed and elegant setting to continue conversations and reflect on MG’s forward-thinking design, technology and ambitions in the EV space.

A Flagship at Full Throttle: The MG Cyberster at Goodwood

That same week, MG’s stunning electric roadster, the Cyberster, returned to the legendary Goodwood Motor Circuit for a dedicated media content day. As the brand’s halo model, the Cyberster represents everything MG stands for—heritage, performance and innovation, reimagined for the electric age.

We were on-site to help facilitate MG’s presence, supporting the coordination of creative assets and ensuring the environment was primed for press and content creators to capture the Cyberster in full flow. With the car running on one of the UK’s most iconic circuits, it was a proud moment for the brand—and a powerful one for those behind the lens.

Looking Ahead: Everything Electric London

MG’s electric journey doesn’t stop there. In April, the brand will take part in Everything Electric London—one of the country’s leading public EV events. We Are Nameless is leading the creative direction, stand design and full activation on-site.

From interactive displays to data capture and dealer integration, we’re building an experience that’s designed not just to inform but to excite. For MG, it’s another chance to connect directly with consumers at both the event and on social media. For us, it’s another opportunity to showcase how a well-executed event can bring a brand story to life.

A True Automotive Event Agency

At We Are Nameless, we don’t just deliver events—we craft experiences that connect. From premium car launches to immersive brand environments, we work across content, logistics, creative and digital to make our clients stand out in a crowded market.

Our work with MG continues to evolve, and we’re proud to be part of a story that’s defining the next generation of British motoring.